Discounts, offers and gifts
Say it exactly, keep it true
A promotion binds whoever runs it. What it offers, when, where and on what condition must be in the advertising.
Promotions and offers
A promotion is a temporary offer of products on special favourable terms, or free of charge, as an incentive (Ley 1480 de 2011, art. 5).
Its terms bind whoever runs it. The time, manner, place and any requirement to get it must be in the advertising (art. 33).
Without a start date it applies from the moment it is made public. Without an end date or a stock limit, it stays in force until you withdraw it by the same means and with the same reach you used to announce it.
When the promotion is limited, say so: "hasta agotar existencias" with the number of units.
Source: Ley 1480 de 2011, Estatuto del Consumidor (Secretaría del Senado)
Discounts, "pay X take Y" and gifts
What an ad says binds the advertiser, and misleading advertising is prohibited (Ley 1480 de 2011, arts. 29 and 30).
A discount must be true: keep proof of the regular price you discount from, and give the percentage or both prices.
"Pay 2, take 3" is clear when it names the product and the quantities.
A gift that needs a purchase is not "free": say which purchase earns it wherever it is announced.
Source: Ley 1480 de 2011, Estatuto del Consumidor (Secretaría del Senado)
| Case | Spanish wording |
|---|---|
| Start and end | del 1 al 30 de noviembre de 2026 |
| Start, end and units | del 1 al 30 de noviembre de 2026 o hasta agotar existencias (100 unidades), lo que ocurra primero |
| Start only | desde el 1 de noviembre de 2026, hasta que el organizador la revoque por los mismos medios con que la anunció |
| No dates, no units | desde que se hace pública y hasta que el organizador la revoque por los mismos medios con que la anunció |
| Offer | Spanish wording |
|---|---|
| Discount with both prices | 25 % de descuento en zapatos de cuero: precio normal $180.000, precio promocional $135.000. |
| "Pay 2, take 3" | Pague 2 y lleve 3 unidades de jabones artesanales. |
| Gift with a minimum purchase | Obsequio: una bolsa de tela, por la compra de productos por un valor mínimo de $80.000. |
| Free sample | Muestra gratis: una porción de torta de la casa. |
Brief
Ask Recocha for the ads
The app sends Recocha a brief with your promotion, its status, the draft terms and the pieces you need. Recocha answers with what it can make, the price and the dates.